Paid Search (PPC)

In today’s competitive digital landscape, a well-executed Paid Search (PPC) strategy is essential. Our PPC services help businesses drive targeted traffic, maximise conversions and achieve measurable results through data-driven campaigns based on your objectives – drive performance, not just clicks!.

Why Choose Us to Be Your Paid Search (PPC)?

Proven ROI-Driven Strategies

We create data-backed Paid Search (PPC) campaigns that drive the right kind of traffic and maximise conversions, ensuring the best return on investment.

Targeting & Audience Segmentation

Our advanced targeting strategies ensure your ads reach the right audience based on your ideal customer, any 1st party data and search intent.

Custom PPC Solutions Your Brand

Every brand is unique, so we tailor our Paid Search Strategies to align with your specific objectives, growth, goals and budget - targeted CPA and KPIs.

Focused Budget Management

We always advise to start any spend low - so the platforms "learn" so we don't burn your budget. No matter your media spend, we check the campaigns every week and you won't get an entry level exec on your account.

Transparent Performance Reporting

Get detailed insights into your campaign performance, including ad spend, conversions, cost-per-click (CPC), and ROI for all Paid Media activity. We're flexible to move your budget to the highest performing campaigns - constantly.

Monitoring & Bid Optimisation

We consistently track your campaign performance, adjust bids, and refine targeting to improve ad efficiency and reduce wasted ad spend - this is done every week! You won't get an exec with no experience on the account.

Our Paid Search Services & Approach

Using the likes of Google AdWords or Bing Ads, are effective ways to deliver quality traffic to your site - targeting your ideal customer is key from the start! We can start right at the beginning and set up your Paid Search account from scratch, to finding the right keywords and phrases people are searching for to optimising and managing it to drive the best performance - to achieve your objectives.

We have extensive experience in making sure all your Paid Search channels are setup correctly, tracked for any KPIs or conversions and monitor it daily and stay within your budget, constantly optimising where the maximum return is coming from. We will report on the activity and offer advice on any opportunities and gaps that we uncover, to drive the best ROI for you - which isn't about "spend more" which a lot of agencies and Google recommend.

Our Paid Search Services Include:

What to Expect
Your Path to Paid Search Success

From precise targeting to continuous optimisation, our Paid Search services drive measurable results, increased visibility and achieve your objectives.

Tailored Campaign Strategy

We develop customised Paid Search campaigns aligned with your business goals and audience.

Multi-Platform Advertising

We optimise campaigns across Google Ads, Bing Ads as well social accounts - like Facebook, Instagram, LinkedIn, TikTok etc.

Highly Optimised Ads

Our approach is to make sure we achieve the objectives set, ads are designed to attract, engage, and convert high-intent users.

Performance Tracking & Reporting

We provide transparent reports with actionable insights to measure success and refine strategies.

Maximise Your ROI with Our Expertise in PPC Management

Paid Search advertising is a powerful way to drive the right kind of audience and traffic to your website. We ensure that every budgets don’t need to be eye watering to succeed – but our expertise makes sure we manage all budget constantly to the best performing ads and campaigns. We leverage data-driven strategies, audience targeting, and continuous improvements to keep your campaigns performing at their peak.

Data-Driven PPC for Long-Term Success

Success in Paid Search isn’t about just running ads—it’s about ongoing testing and optimisation. It’s easy to just drive clicks to your site, but if they’re not converting then those clicks can waste your budget. We target users who are actively searching for your product or service with PPC.

One of the most important parts – is understanding who your target audience is and as importantly, who they’re not. We exclude and suppress any audiences that don’t match your business.

What is paid search advertising?

Paid search, also known as PPC (Pay-Per-Click), is a digital advertising strategy where businesses bid on keywords to display ads on search engines like Google and Bing. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic.

Which platforms do you manage PPC campaigns on?

We manage PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and Paid Social platforms like Facebook, Instagram, LinkedIn, and TikTok. See our Paid Social Media page for more details.

How do you choose the right keywords for my campaign?

We conduct thorough keyword research, considering search volume, competition, and user intent to target high-converting keywords that drive quality traffic based on your ideal audience and align to your business objectives.

How much should I budget for PPC advertising?

Your budget depends on industry competition, target audience, and campaign goals. Not every client of ours has a big budget, so we are happy to work with what you have – and when successful, discuss about scaling up.

We help determine an optimal budget and bidding strategy to maximise your return on investment.

How do you track and measure the success of PPC campaigns?

We track through Google Analytics, the Paid Search Platform we use and wrap that into a Looker Report – which you will have 24/7 access to.

Depending on the objectives of your campaign – we use key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and lead generation metrics to measure and optimise campaign performance.

How quickly can I see results from PPC advertising?

Unlike SEO Agency South Wales, which takes time, PPC ads can start driving traffic immediately. However, optimising for conversions may take a few weeks of testing and adjustments.

One of the most important parts of Paid Search is knowing who your audience is to target, but also exclude audiences that are not your ideal customer – after all, sending lots of traffic may look good, but if they are not converting then it’s a waste of budget.

Do you optimise pages on my site for testing for PPC campaigns?

Yes! It’s a focus of ours to make sure that when users type in search engines, then there is a cross over of relevancy from the keywords targeted, AdCopy used and where that user lands on site. If the landing pages are not relevant to the search term and AdCopy, then the quality score will dive.

We offer advice and implement (if you need us to) changes to the landing pages on site adding in more relevant keywords, headlines and optimising to make sure they are on point with what the user wants to see. We could also recommend setting up “campaign pages” which are specifically designed for Paid Search, which we can in turn test against other pages on site to create best performing combinations and maximise results.