The Brief

WeddingBooker came about as an idea to disrupt the “old way” of how lucky couples searched for, found, enquired and booked the wedding venue of their choice – it was launched to become “Your Local Wedding Venue Search” website.

WeddingBooker had a database of the 8500 registered wedding venues in the UK – they were a start up brand, but came with over 20 years experience in the Wedding industry space. The brief was to make sure the large site had the best foundation as possible to build on from an SEO perspective, grow organic traffic to the site and venue pages and increase their digital footprint in the wedding venue space/industry. WeddingBooker is a one stop shop website, with the ability to view the venue facilities, availability, cost and couples able to enquire instantly, all on one wesbite.

Objectives

Grow Organic Traffic to the site from a few hundred visitors per month to 1000’s.

Improve the reach of the brand to Wedding Venues themselves – who may had not heard of the new brand via a robust content marketing strategy.

Increase conversions onsite for people enquiring about different Wedding Venues that they could choose from quickly and easily.

Place WeddingBooker front of mind when it came to Wedding Venues placing their trust and budget in advertising with WeddingBooker.

 

Our Solutions

Before engaging in any SEO or Content Marketing activity – we ran a full Technical SEO Audit of the site – highlighting, reviewing and prioritising errors to be fixed on site that would have the biggest positive affect for SEO.

Ran full SEO keyword research report – breaking down keywords into categories, mapping them to URLs and building out a keyword matrix for the team to use on hyperlinks across the site.

Onpage SEO – making sure category landing pages and Wedding Venue URLs were highly optimised to target the keyword research and user intent.

Developed a robust Content Marketing Strategy and rolling content calendar to produce highly relevant content, optimised to user demand for people “in market and planning” a wedding.

The Results

408% increase in Organic Traffic within 2 months
1360% increase in Organic Traffic over 6 months from start of project
Top 5 Organic Search rankings for 10 highly competitive keywords
Top 3 Organic Search placements for blog posts focused on user demand search
248% increase in conversion rate for people sending enquiries to Wedding Venues