Fetchify is a multifaceted B2B Customer Data Verification software platform, that allows businesses to instantly check a wide range of data that is inputted at the stage of Shopping Cart and Delivery for customers checking out on a website. They offer a search as you type address lookup, to auto populate an address for deliveries – making checkouts at shopping cart stage quicker and more effective – reducing the possibility of human error inputs. Fetchify postcode look up, allows users on websites to check that a UK postcode is the correct address, with pinpoint accuracy and a daily, upto date Royal Mail feed. Fetchify also offer, email verification, bank verification and phone number verification – which allows businesses to instantly check if the data is valid, correct and working.
The brief was to target brands from small, medium and large to full size enterprise level, via Paid Search Strategies across both Google and Bing. Fetchify wanted to target “the right kind of audience” to drive higher quality leads to convert into paying customers for its software. They wanted to reduce the Cost Per Acquisition (CPA) by 50%, which was achieved within 2 months of starting.
Drive higher quality leads into the funnel – reducing the number of “leads” that were the wrong type of audience, or users looking for postcodes in the UK
Focus needed to be on brands that had websites that were lead generating, data capture and/or ecommerce lead
Lower the Cost Per Acquisition by 50% from where it had been for 2 years
Scale the lead generation up to 200% – making efficiencies in spend across Pay Per Click (PPC)
In-depth keyword research project was undertaken, focusing on the data that was supplied by Fetchify. The data was segmented, to understand the right kind of audience to target, building out super tight, focused campaigns across Paid Search platforms Google Ads and Bing Ads – which in turn allowed us to build out PPC keywords and phrases to target aligned to the audiences and data.
Digital Thrive developed a highly optimised and targeted PPC strategy, assigning different bidding strategies to deliver the best results and target a 50% drop in CPA.
We also developed highly relevant, targeted stand alone campaign pages to improve quality score for each PPC Campaign, driving different audience segments for best onsite user experience and content based on audience needs and aligned to the different business software solutions offered by Fetchify.
Developed a large negative keyword list for each campaign across both PPC AdWords accounts – making sure that we continually monitored and added to it, to drive efficiencies across the accounts.
Within 2 months of starting, we managed to reduce the Cost Per Acquisition by 50%
Conversion Rate improved by 83% – where businesses signed up for a free trial, to paid subscription
Drove more efficiencies of PPC budget – using negative lists, uploaded audiences, lookalike targeting and interests within Google Ad Manager
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Empowering Businesses with Data-Driven Digital Success.
Empowering Businesses with Data-Driven Digital Success.
Ty Merlin, Caerphilly Business Park, Caerphilly, CF83 3GS
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