Short Form or Long Form Content - Digital Thrive

Short Form Content or Long Form Content – Which is Better for Your Blog?

This is a question we get asked alot when it comes to developing content marketing strategies with clients, whether they are just starting out in developing content or have a well developed blog/news area on their site – the question “will short form content or long form content work best for us?”. Well, it isn’t as clear cut as its one or the other, but in this article we will explain the differences between short and long form content, what are the benefits and when its best to use either format.

We recommend that its a good idea to have a clear content marketing strategy in place, how its going to benefit both your site, consumers searching for answers (i.e. your products, services or pain-points/barriers they are facing) and of course help with organic traffic (SEO). Having a clear content marketing strategy in place allows you to prioritise, focus on content to develop, building it into a content calendar, targeting consumers with the questions and queries they have – aligning it to your business goals and objectives.

What’s the Difference Between Long Form and Short Form Content

The obvious difference between long and short form content is word count, but its definitely not just about how many words you can add into a post, or thinking about the best word count for SEO. I wouldn’t advise approaching your content marketing with the view of the longer the content, the more chance it has to rank for certain keywords and search phrases that consumers are looking for. It doesn’t quite work that way – otherwise everyone would be developing content with 3000 words in it, every single time. If brands/blogs develop content with this in mind, then no doubt it will just be watering down the message of the content and probably be very dry to read.

We know there are a million and one blogs out there, some that are short form of circa 400-750 words that will be top of the search engine results, and there will be long form content of circa 1500-3000 words, which never ranks – so lets take a look why and how you’ll decide which content suits you/your brand and website the best.

Long form Content - Digital Thrive
Short Form v Long Form Content

What’s Long Form Content

Well, just as its says, its long form – usually the word count for long form content is circa 1500+ words, but depending on the topic that its covering, it can be around 3-4000 words. You do need to plan and map the content out, so its a comprehensive piece covering a topic and typically a lot of other sub topics that can be added that are related to it. There isn’t a golden rule, that the maximum word count is 4000, but always go through the content to make sure each sub topic, header and paragraph is adding value and not just waffling on.

Long form content types are usually comprehensive guides, explanations around a given topic – if you think of a high level topic around your product/service, then try to think of all the other questions that a user/consumer may have that is about the same product/idea or pain-point. Its better to develop one long form piece of blog content answering multiple questions and queries, than develop 5 blogs to try to do the same thing – its easier to rank one page than 5 from the off.

The Benefits of Long Form Content

Optimised for keywords

With long form pieces of content, you can target a much wider variety set of keywords for SEO (Keywords are the words, search queries and phrases that as a brand/website, you want to be found for when people use a search engine) – that can be added into your content. With long form content you can also include long tail search queries (so instead of people searching for Car Insurance for example, they may search for Car Insurance for under 25s – these are called long tail search terms). You can also target different keywords for the same type of search, like above, you could use Car Insurance and also Car Insurance for under 25s, both in the same blog post and hyperlink them to the same product page, its does allow you the ability to be more flexible and insert quite a few more keywords and links (don’t overdo it though, no one likes 1000 hyperlinks in an article you’re reading!).

Go more in-depth and more detailed

If you have complex products, or something that does require a lot more detail in explaining what its about, how it works, what the best use or what the benefits are, then long form content can align well with your products and services. As mentioned before, you can cover a topic or theme that you want to discuss and add in various types of different questions that would typically be asked around that topic – making a long form piece of content quite comprehensive in its approach and answers.

You could choose to include some case study “stats”, customer reviews and feedback or any other type of endorsement that solidifies or act as “proof points” for the need and use for the product/service.

Optimise more with sub headers

When you develop and craft a piece of content, there are always instances where you want to break it up using sub headers – these are typically known as H2s in blogging/web content format. Using keywords that we mentioned earlier, make sure to add these where you can to the sub headers/H2s – as its optimises the content for SEO and targeting your keyword strategy. If you are developing long form content, then H2s are a great way to break it up to make it “skimmable” and easy for readers to jump to certain sections.

Make sure you don’t waffle – add value

Where a long form piece of content is broken up into comprehensive paragraphs and “questions have been answered”, it gives the reader a better understanding that the topic and subject matter have been researched or understood more. If you develop a 1500 or 3000 word piece of content, and manage to be concise throughout, not waffling, then you know that it will add value to what a reader is looking for – it will also send great signals to search engines that its well crafted, covers the topics and sub topics and its a good length – plus add in, all those juicy keywords and links and it should be a win, win strategy.

What’s Short Form Content

Short form content is again, just that – shorter in its length. Across the last 12 years of working across content strategies, I consider short form content to be around 450-750 words. Short form content can be a concise answer to specific question, a short news story, explanation of a certain topic – its doesn’t go too deep, have multiple layers like long form content, its easily digested and understood when read.

Both short and long form content need to be crafted well, sometimes its actually harder to develop a shorter form piece of content as you need to focus on the answer and covering/delivering the information more concisely – but remember, if you are creating a piece of long form content, then that doesn’t give you carte blanche to waffle.

The Benefits of Short Form Content

Short, easy to read and digest

When developing shorter form content, you need to make sure that any reader can read it, digest it quickly and easily – make sure to only add the important information, poignant sub headers/H2s to grab attention and that someone can skim the content and find what they want – they can quickly read it and move on to the next thing they want to do.

Remember though – with short form content, really add value to what is being explained – making sure the piece of content “lands” well, as we have all read content in the past and thought, that either added nothing to what I know or didn’t explain it well.

Use keywords in article headline and sub headers

Just because its a shorter form piece of content, does not mean that its any less valuable for targeting your audience and keywords, it just means that you have a little less space to do so. When developing a shorter form piece, make sure you choose a few of your keywords and make it as natural as possible when inserting them, hyperlink them to your product/service page, then you’ll have a rich article that signals search engines of keyword/phrases you find important and the page that they link to.

What do you want the reader to do next?

We always ask this question when working with clients on any content strategy or SEO strategy, where the copy and content is developed on the page and you’ve done SEO onpage optimisation… “What do you want the reader to do next?” – is it click on a link, sign up to a newsletter, add something to the basket, contact you or even read another piece of content. With short form content, you want to try and keep the reader onsite or to take action, if they have read your piece of content and you get them to do something else – that decreases the bounce rate, increases time on site and pages per session – all really good KPI measurements that search engines take into account as ranking factors.

What Type of Content Should You Use – Long Form or Short Form?

It really depends on the type of content that you want to develop, but our recommendation would always be to use both. Sometimes a question and answer can be concise and short, so if that suits your product or service or what you’re trying to explain, then keep it short. Where you want to go deeper into more comprehensive detail and explain more, then its long form content – using both long and short form content aligns well into a robust content strategy for your brand – just make sure its always adding value for the reader and of course is fully optimised for SEO and search engines!

If you would like to discuss how Digital Thrive can help with developing your content marketing strategy for your brand, then get in contact today – we are always happy to discuss and see how we can help.

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long form v short form content - Digital Thrive

What’s the Best Word Count for Blog Content & SEO?

Over the years this topic has been discussed so many times, like… so many times! Whether its inhouse SEO and Content Marketing Teams, small clients, large clients, outsourced SEO and Content Marketing Teams – developing interesting content based around the services and products they offer – its always a question that is asked.

When working with clients on their SEO or Content Marketing Strategies, we always get asked, “how long should my blog content be?” or “what’s the best word count for this page/blog?”. The question seems to be focused around length, word count and how long it will take to develop and also rank, but in reality it really needs to focus on the audience or the user.

long form v short form content - Digital Thrive
Long Form v Short Form Content

But Long Content Ranks Better Right? – Not Really!

Its not necessarily about the length of the content or word count. If you think about being asked a question by someone – how long is the required response to that question – sometimes a short direct answer is the best, other times its literally a story and therefore takes longer to explain. That’s the way we need to approach Content Marketing and onpage copy for optimisation, its not about word count and how long – its actually about value and quality of the answer that consumers have asked or are looking for.

But Research Shows Long Content Ranks Better

There has been so much research, conference talks, discussions around the theme of long content ranks better, but its not necessarily true. Backlinko (sign up to their blog, follow them on social – they have some great content!) did a great piece of research back in 2020, analysing content that ranked on page one of Google, where they summarised that the ranking content, had an average word count of 1477 words. So, you’d think, right, my blog content needs to be 1000-1500 words, include all the keywords I am targeting, or product pages need to be circa 1500 words in length for it to rank better… well, again, not really. The study reveals that there is a correlation between the longer form content and word count, but it doesn’t say “it needs to be 1477 words long”.

I Know… So, What’s the Best Word Count for SEO then?

Again, going back to the earlier point about someone asking you a question – it really depends on what the question is, the consumer pain point or barrier they are faced with. Product pages or blog content that rank really well for SEO, may do so for a really wide variety of factors that are associated to a search engine algorithm as a whole. In the last 13 years of developing Content Marketing strategies and SEO, my answer has always been the same – its quality over a numeric quantity and write for the user, not the search bot. Your content needs to help the user with their question or complete a task or understand something in finer detail, always focus on the user first.

adding word count to content SEO - Digital Thrive
Maybe for a college essay, but not for web content!

So, You’re Not Going to Tell Us What the Word Count Needs to be?!

I know you want me to give you a number, like 700-1000 words, its not that straightforward – its not a case of hitting word count and there, the content should rank – its all about well crafted content that answers consumer search questions.

There is an argument, debate, or even discussion to say that longer form content can rank better, but its more around a longer form piece of content answering a long list of questions around a single theme or topic and being really comprehensive. You can have multiple headers (questions) within a longer form piece of content to eek out the answers to each question – where those questions are based on consumer pain points and barriers. A longer form piece of content is able to do this over a shorter form piece of content. Notice, I have not mentioned the word count for that long form piece. When developing a longer form piece of content, make sure you are focused on the answers and not just “trying” to make it long, which potentially waters it down, or is a load of fluff about the same topic, question, answers over and over.

A short form piece of content works well for many other reasons – where you could discuss product specifications, high level question/answer type (think how Google treats Featured Snippets), maybe with a bulleted list, or recipe and so on – both have their own need for being the length they are.


Conclusion – Yep, There is No Word Count Specifically for SEO

So stop trying to hit a “magic number” of words on a page when it comes to Content Marketing and SEO, there is NO quick answer to say that 1000 words will make it work. Write for the reader, give the content purpose – and tell the story, convey the message for the query that has been submitted in a search engine by a consumer, not just fluff on a page. If your content development is focused on answering consumer questions as well as you possibly can, then that goes a long way to helping it get noticed, read, shared etc over something that is a dissertation and potentially boring.

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Indexing Issues in Google? Talk to Google | Digital Thrive

Indexing Issues in Google? Talk to Google

Earlier this week, users of Google Search Console in the US have seen a new function which allows them to Report an Indexing Issue. Now, this is a far cry away from the days when Google Search Console would throw up the errors, sometimes leaving people wondering, what on earth they were and how to fix them – so maybe, just maybe, this might be Google leaning more into brand websites to help out – showing that the “almighty G” might not know all the answers about your site.

The new “Report an Indexing Issue” apparently feeds right into Google Search Team – and its been reported that Google is only rolling this out in the US at the moment as a means of a test, to a select few sites/search console owner, with a view to rolling it out completely within a week to the US – but if its successful, lets hope we see it rolled out globally, as its a feature that would be really welcomed to who look after SEO for client/inhouse websites.

The new feature is designed for people who need extra support beyond using Google community forums and Google supporting documentation. If you are based in the US, you can access the Report an Indexing Issue button at the footer of the URL inspection help document.

Report an Indexing Issue – Google Search Console

When you click on it, a form pops up which asks for information from the site owner about the issue they have when trying to fix indexing issues. You will need a verified Google Search Console account to report issues, so if you haven’t got that in place, then talk to your SEO Agency or inhouse SEO to add the site to Google Search Console and get it verified (its really simple to do and takes no time at all to do).

Below is a screenshot of the form you’ll have to fill out:

Reporting an Indexing Issue Form – Google Search Console

The form takes you through questions step-by-step in order to help you debug the indexing issue on your end before submitting the issue directly to Google. As mentioned at the top of the this article, there are a number of times we have setup Google Search Console for our clients, or been given access and Google reports a number of issues about the site that may need fixing or amending, but when you dig a little deeper you find that its not your site that has the issue, but more around Google Search actually indexing, rendering, understanding the pages and site more. Search Engine Land published a great article on this in October 2020.

It does seem that finally, site owners and SEOs might be able to work more closely with Google to be able to raise these indexing issue with Google Search, hey, who knows… it might just be the start of the “mighty G” opening up to more conversations – rather than it being all one way for SEOs and site owners, like it has been for the last 13 years!

If you are looking for an SEO Agency in Cardiff, please get in touch and see how we can help you.

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Core Web Vital Featured Image - Digital Thrive

What are Google’s Core Web Vitals

Core Web Vital Featured Image - Digital Thrive

Google Core Web Vitals were released back in Q2 2020, announcing that Google was going to start reviewing websites (focused on mobile user experience first) with new metrics that was going to be wrapped up in what Google called Page Experience, and be fully rolled out in May 2021.

Google announced that Core Web Vitals will be incorporated into Google’s ranking algorithm and that they would add measuring capabilities to many of its existing tools.

So what are Core Web Vitals?


Currently, Google Page Experience Signals are based on whether a site:

  • Is mobile-friendly
  • Offers safe browsing
  • Offers HTTPS
  • Is free of intrusive interstitials

Now beside these four factors, they’re adding a fifth – Core Web Vitals. They are a set of the three individual metrics that are wrapped up in the overall Page Experience that Google will use as a ranking factor. Google has stated that page experience ranking signals, based on Core Web Vitals, will be applied globally on all browsers on mobile devices – although I do have a feeling it will be rolled out to scoring/marking Desktop too. The three metrics are called:

Google Core Web Vitals - Digital Thrive

Google will measure and evaluate the page experience for a user using Core Web Vitals. In order to pass the Core Web Vitals assessment, you need to score “good” for all three.

Largest Contentful Paint (LCP)

This metric tracks loading speed, or more specifically how long it takes before the largest content element of the visible part of the page appears to a user. This should occur within 2.5 seconds of landing on a page.

What Causes Poor LCP?

Core Web Vitals LCP - Digital Thrive

How to Improve LCP

  • Optimize your server
  • Adopt a local image CDN to serve global users faster
  • Cache assets & serve HTML pages cache-first
  • Minify CSS and JavaScript
  • Follow these indepth tips for improvements

First Input Delay (FID)

This metric measures the speed at which users are able to interact with a page after landing on it, this should occur within 100 milliseconds. This helps you measure your webpage’s overall responsiveness. 

What Causes Poor FID?

Core Web Vitals FID - Digital Thrive

How to Improve FID

  • Reduce your JavaScript execution time
  • Implement lazy-loading
  • Minimize unused polyfills
  • Monitor change with TBT
  • Follow these indepth tips for improvements

Cumulative Layout Shift (CLS)

This metric tracks the visual stability of a webpage — most commonly hurt by ads, pop ups, and banners that suddenly alter the webpage while someone is on the page. Measures how often users experience unexpected layout shifts. Pages should maintain a CLS of less than 0.1.

What Causes Poor CLS?

Core Web Vitals CLS - Digital Thrive

How to Improve CLS

  • Always include <width> and <height> size attributes on your images and video elements
  • Define the space for each asset on your page (ads, banners, responsive images, videos, etc)
  • Load content downwards
  • Follow these indepth tips for improvements

Why are Core Web Vitals Important?

Google Core Web Vitals focuses on the user experience on mobile (well, that’s what Google are saying for now), how long a page loads, when it loads – what happens next, how long will it take before a user can interact with elements on the page and lastly, will any of the images, copy or content shift around – disrupting the user experience of when the page has loaded.

We all know how important it is to make sure our mobile experience is first in class, most of our clients see more than 70% of their traffic come through mobile, so making sure that mobile experience is spot on, really is key – plus, if Google are going to start using the mobile page experience as a ranking factor, then we need to adhere to their “best practice principles”. 

How can I measure my Core Web Vitals

There are lots of ways for SEOs and site owners to to measure the impact of Core Web Vitals across numerous tools and no doubt more of the usual SEO tools that we use on a day to day basis will expand their offering to include Core Web Vitals too, including ways of connecting to APIs to bring in the data and so on, but a top level view of the ones to use are:

  • Google Search Console
  • PageSpeed Insights
  • Lighthouse
  • Chrome DevTools
  • Chrome UX Report
  • Web Vitals Extension

Google Search Console

Core Web Vitals report in Google Search Console has been there for quite a while now, and it helps site owners to evaluate pages across an entire site. The report identifies groups of pages that need attention – although if you have a really big site, then it can be a little difficult to hone in on certain URLs. The data is based on real-world data (as in from real people hitting the site and not lab data) from the Chrome UX report. Something to keep in mind, if some URLs on your site don’t have a lot of traffic to them, they will be omitted from the reporting. 

PageSpeed Insights

PageSpeed Insights now uses Lighthouse 6.0 to measure PageSpeed and then ultimately Core Web Vitals in both the lab and field sections of the report. Simply add your website address and it will analyse the page and give you the Core Web Vitals score. Core Web Vitals are highlighted with a blue ribbon and shown on the output. 


Lighthouse has been recently upgraded to version 6.0, which also includes some nice additional audits, some new metrics, and a newly composed performance score. Two of the new metrics are Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS). These metrics are lab tests of Core Web Vitals and provide diagnostic information and tips for optimizing user experience. The third new metric — Total Blocking Time (TBT) — is said to correlate well with First Input Delay (FID), which is another Core Web Vitals metric. 

Chrome Dev Tools

Chrome DevTools helps site owners find and fix issues that can affect Cumulative Layout Shift (CLS). You can select a Layout Shift to view its details in the Summary tab to actually see how and where the shift has occurred. Chrome DevTools also measures Total Blocking Time (TBT), which is useful when it ones to improving First Input Delay (FID). 

Chrome UX Report

Some people know Chrome UX Report ad CrUX. Chrome UX report measures field versions (not lab) of all the Core Web Vitals, which means it reports on real-world data. Google has recently updated the report with a new Core Web Vitals landing page.

Web Vital Extension

A new extension, now available to install from the Chrome Web Store, measures the three Core Web Vitals metrics in real-time – which is great to get a quick view of some of the URLs on your, and of course, your competitors sites. You can download and install the extension here.

When are Core Web Vitals being rolled out?

Well, for me, this is where Google kind of annoys the hell out of us – Core Web Vitals has been around for over a year, there were numerous updates over the last 12 months, but we had been notified that 1st May 2021 was when the roll out would start. We worked with numerous clients, advising them of where their sites needed optimising and helping them to achieve “good” scores via their Google Search Console reporting, and then Google announce that it looks more like June – August 2021. So, as per usual, we are at the hands of Google to find out how the core algorithm update is going to affect the organic ranking landscape, with a view of gradually rolling out the update starting in June with full completion by August 2021.

This slight delay may be welcomed by site owners who may not have heard about the update or are yet to engage with their dev team or SEO agency to understand their “score” for Core Web Vitals – so for now, you have another good 4-6+ weeks to have your site looked at or have an SEO Audit to make sure you can do all you can to optimise your site for mobile and Core Web Vitals.

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Two Years of Freelance – Unshackled the Chains

Well its two years to the day that I decided to start my journey of being freelance, setup my own agency and start to use the experience built over the previous 18 years of corporate employment to help clients grow their business’ online or channels that they need help with.

I must say, thankfully this last year I have overcome the worry from the first year of where clients would come from, how would I make a living and pay the bills. Don’t get me wrong, I still do worry at times around gaining new clients and if I have a quieter period, how will I bring on new work… but I think that’s the whole part about working for yourself – risks and rewards I suppose!

Two years on, and I still absolutely love it… So here is a little that I have learned over the second year of working for myself.


Does my website bring in leads

Not really, I built it as I thought I really needed to have a presence and a destination for anyone to check out what I offer and what can be done for them. It’s a busman holiday (old English phrase), happy to make clients websites perform and increase traffic, sales, but haven’t really spent the time doing it for my own. Yes, yes, I know… I should do it, so will try and spend more time on getting it optimized better.

The only “leads” I bring in, are agencies looking to sell me something… but I will work on making it better! So, if you are going to set out freelancing and haven’t got one… don’t worry about it, get around to it when you can.

Different types of clients – You will make mistakes

Last year, I did a write up of the first year, I mentioned about going with your gut feeling on whether a client was going to be a “good fit” or a potential pain in the a**e… well, you live and learn and most clients have been great and a real pleasure to work with. Whereas a couple of others, not so good – they agree to terms, scope of work, what you will actually be doing for them… and then scope creeps, they may start to ask you to do things that “aren’t best practice” or go against your ethics… yes, it happens. Stand fast and explain why its not the best to do it that way, if it continues, then you should think about an exit plan.

I have had to do this three times in the second year, its always scary as you are turning clients away, but the stress it causes is not why I went out in the first place, and each time I did exit – a big weight felt like it had been lifted from my shoulders. For your own safety, always make sure you have a contract in place, outlining whats covered, your terms and the costs, they are easy to put in place but always good when it comes to resorting back to if needed!

Can you actually do the work?

Its really hard if you start out and don’t have a specific niche to fit into, as offers of work will come in and sometimes its work that may not be your strongest point or have experience in, but you still want to work with the client or need the income. This has happened three times in the last two years, its really hard to say no and think it will be a good learning curve, but I also know that there are a lot of people in the industry or freelance world that could do it better than me, and more efficiently.

I have been asked about APP development, Product Management, CMS implementations, CRM implementations among a few, none of these are my strong points at all – so instead of saying yes and trying to wing it, and then stressing about whether I am making the right recommendations I just say I know someone who can, or its not my bag. Saves a lot of time and more importantly stress in worrying about something I don’t know about (and no, there are not enough YouTube videos to watch to try and upskill myself on these areas 😊 ).

Corporate life and 60 hour weeks are no more

Mentioned it in the write up last year for my first year of freelance, corporate shackles are hard to shake. There are times where a 60+ hour working week, calls outside of “normal” working hours or emails on the weekend are needed, but a few friends remarked a few times, “ aint got a hang of this self employment yet, have you”. As I was sticking to my regimented ways of 8am starts, 8 hours per day and working super hard to get client work done and bring in income. I am glad to say that although I put the effort and hours in, I do now cut myself the slack to say I am taking Friday off, or if it’s the kids school breaks, then will work a few hours a day and try and spend more time with them.

The work, life balance is what is key here, took me about a year or so to “get it”, but work is now on my terms and I work to live and enjoy the time off, relaxed and not thinking about how, what, where and when something needs to be done.

Join Facebook Groups and use your network

There a load of Facebook Groups out there that cater for everything and everyone, these are portals of absolute knowledge and help. There is the Freelance Heroes, The SEO Insider Group, SEO Dojo Geeks to name a few that I am a member of on Facebook, its really worth you joining as the members on there are absolute gold when it comes to giving advice and helping each other out, you are not ALONE with a problem, there are always people who can help. Its also a great way to drop your name in, when people are looking for freelancers.

My network of friends and industry contacts have also been a godsend, you know sometimes when you look at something and think, “…that doesn’t look right or why the hell is that not working the way I want…” that! That is when I have contacted industry friends who have thankfully taken a look and given me a good steer or advice on why it isn’t working. Put it this way, I owe a lot of alcoholic beverages to people around the globe for the help they have given me – you know who you are, I really appreciate all the help and advice you have given me, just let me know your tipple and I will have one ready at the bar next time we meet!

Tell it as it is…

There is an old saying, you can’t polish a turd, but you can certainly roll it in glitter. I love this saying, but you know, why bother. If its not working, a terrible idea that someone may have had, a totally inefficient way of doing something then instead of trying to mould it into something it can never be, just be polite and explain why it wont work. People don’t like to hear it, and I know that some people will say its what the client wants, but I don’t want stress in my life and I also don’t want to take clients budget and spend it on something that potentially won’t work. So I will try to explain or challenge why and if there is a better way to get the end result

What I have enjoyed most about this last year

Time… that’s it, time is precious. I didn’t believe how much time was wasted in my previous years on commuting, meetings, calls, emails, constantly checking my phone – its draining to say the least. My kids are growing up and its shown me, how much I missed. Well, that doesn’t happen anymore, I try to make time, put the laptop away, put the phone down – when I am working, focus on putting all my effort in to getting it done and done to drive results, but then when I choose to spend time with my family, they get my full attention, unless I am out cycling, then they cant keep up, so its me time!

Learning – still learning and challenges that come along keep me upto date and my mind occupied. Our industry and technology are always changing, which keeps me on my toes and not bored, so I always try to keep on learning new ways to do things.

Flexibility of it all – I know I have mentioned the work, life balance – but I know now how much I missed of everything prior to me going freelance. Too tired from work, always feeling like I hadn’t done a good enough job, working too many long hours, doing work that doesn’t challenge you, or you just find really boring (I am not good at being bored!)… well I haven’t felt any of that in the last 12 months, 24 months to be exact – and love having the choice of when to work and sometimes who to work with. Hours that suit me, to get the job done and clients who are happy – doesn’t get better than that.

Happiness – yep, just happier all round. My Whatsapp status might say Loving Life, But Always Grumpy, but I am a lot happier than I have ever been, so would you trade the corporate life to be happier? I have and its worked!

And… I still do not suffer with “SUNDAY NIGHT FEAR” – that knot in the pit of your stomach, thinking whats in my inbox, what deadline is going to thrown my way this week – so stress levels are minus 95% I reckon.


I gave it a go, its worked out so far… if this journey and experience doesn’t last, then at least I know I had two years of all of the above and more.

I feel enthused about what I do, I enjoy the range of work and different clients that I work with – I love going to my office and working (albeit when Covid bloody does one and I can get back into my office space!), I have a great network of friends, colleagues, Facebook Groups and co working space with some great people in it, which I so look forward to be a part of again in the future.

Anyone thinking about going freelance, its worked for me – last two years have been great, ups and some downs, learning and adapting, feeling a bond with the freelance community (globally) and has made my life so much more rewarding and fulfilling. I couldn’t have got two years in without help and support of family, friends, the industry colleagues, great clients and of course my wife and kids, without you all, I wouldn’t be where I am now – much love x